I've got example after example of my past students that have successfully gained clearer direction and are making it happen in their own business right now. In this book, I clearly show you how you can discover, develop and deploy your entrepreneurial potentials using the the ideas generation formula and other effective methods.
There are many marketing strategies in this book that require spending no money on advertising at all. For example, you will learn how a "small-time" nurse launched her event planning business within 30 days of enrolling in my programe where i taught her the contents of what i shared in this book.
Reading this book will provide you with actionable and measurable blueprint to kickstart your business. It will also provide you with systematic step by step progression of activities in business startup.
As a business owner on the fly, you will be able access vast amount of informations and resources to help you navigate your business properly.
In this book, there is a highly leveraged, practical money making marketing plan and unique marketing strategies. If you can apply this plan and strategies, your business can become an instant success, and make you a marketing genius.
"This timely and insightful book is simple to understand and practical. It provides answers to every question and challenge on how to start a business while employed. This is an investment that is guaranteed to bring a lasting return.."
Many people dream of starting a business but are stuck in their daily routines. Gbenga Omotayo has transitioned from a regular employee to a successful entrepreneur. The information he has made available is definitely indispensable.
Many marketplace leaders have left the stability of their jobs in pursuit of their dreams without transitioning well. I have watched Gbenga not only talk but walk the walk of the transition of an entrepreneur. Gbenga’s book “How to Start Your Own Business While Employed” will provide the wisdom you need to transition well and without much loss.
"Forbes reports that by the year 2033 Social Security will no longer be there!."
If ever there was a good time to start your own business, now would be it. You can find studies that show that many people hate their jobs. Some people secretly wish to start a business. People are dismayed with the daily routine, and boring monotonous lifestyle but are afraid to launch out.
According to Seth Godin, "You can no longer work 40 hours a week, for 40 years of your life, and expect to retire. The job industry has been racing to the bottom!".
This book educates and help aspiring business owners how to transition from being an employee to successful business owners while employed, thereby transforming their God-given dreams and potentials into successful realities.
This dynamic tool unique advantage is that it was based on the author’s actual successful experience.
You may be wondering what qualifies me to write this valuable book. I have been through whatever struggles you may have experienced or pressently experiencing towards starting your own business.
I have been through the many phases of transitions; I have been confused; I have struggled, made many mistakes and learned valuable life lessons through hard work. This book will help you to avoid making the same mistakes i made in developing my God given ideas into a visible, viable and sustainable business.
I have learned from painful experiences that a business will not succeed without good business practices and principles.
I believe that at the end of this book, you would have been impacted with knowledge from all my experiences, lessons I have learned, and also the very strategies that assisted me in building some of the fastest growing event brands in the United States.
We regularly get reminded of the need for us to fulfill our God-given purpose and potential, for us to start that business, or achieve that purpose. however very little is being said or done on HOW we can make this happen. This book will help you overcome the challenges of HOW.
Many Christians today are getting daily inspirations from the Holy Spirit on different business ideas and inventions but are limited with the right information and knowledge in making them realities.
In this book, you will find information that will be easily applicable to whatever phase you are in, concerning your call to entrepreneurship.
As a marketplace leader, you will learn how to take what you receive in the church and
apply it to the marketplace (your business).
My goal is to help people fulfill God’s calling on their lives by helping them understand the much impact they can make in the marketplace, and to provide spiritual and practical tools necessary to have sustained success.
“The real reason for my personal and company’s existence on this earth, is to give God the credit and to give God
the glory for everything good that has been accomplished.
God knows how to grow your business in ways you can’t conceive, and knows how to coordinate your business in ways you can’t fathom. Trust Him. And do the work that He puts immediately in front of you to do.” — Bo Pilgrim – Founder, Pilgrim’s Pride
You will find the same thread of evidence in every
famous entrepreneur. You will be able to trace
it from their childhood to their place of fame.
There is a spirit within an entrepreneur that sets him or her apart from others. When, we as Christians, sense this call, many times we believe that it is not of God.
We are often displaced by accepting a call to ministerial offices such as Pastor, Evangelist, Apostle, or the like. There is nothing wrong with either calling, but we have to learn to discern the right calling. Entreprenuerial calling exists as well as ministerial calling.
What exactly is it that sets entrepreneurs apart from the rest? What is it that makes certain people believe in themselves enough to risk what we seemingly call “failure” and have the determination to move forward at all cost?
It takes an individual who is able to hear from God, set an idea in motion, go through reproach, sometimes shame and ride the waves of the high and low tides of life, at a humble beginning, to ultimate success. This is an ENTREPRENUER.
According to Sarah Pierce, “the entrepreneurial spirit is a gift that inspires others to become the best they can be.” Below are five well-known entrepreneurs and what motivates them:......
No one embodies the word “passion” quite like Richard Branson, founder of the Virgin mega brand. Part of Branson’s passion lies in his insatiable appetite for starting companies. Founded in 1970, the Virgin Group has expanded to more than 200 companies, ranging from music, publishing, mobile phones and even space travel. “Businesses are like buses,” he once said. “There’s
always another one coming.”
Part of Branson’s appeal is that he not only has passion for business, but has an incredible passion for life. Branson is famous for his adventurous streak and zest for life, making him one of the most admired entrepreneurs, for is ability to have a successful work-life balance.
2. Jeff Bezos - Positivity
Jeff Bezos knows the power of positive thinking. Living by the motto that “every challenge is an opportunity,” Bezos set out to create the biggest bookstore in the world with a little Internet startup called Amazon. Amazon.com launched in July 1995, and with no press, managed to sell $20,000 a week within two months.
By the end of the ‘90s, though, the dot-com boom had brought Amazon’s shares from $100 to $600. To add insult to injury, critics predicted that the launch of Barnes & Nobles’ rival website would wipe out Amazon. Instead of hiding in the corner, Bezos came out fighting with optimism and confidence, pointing out to critics all the positive things his company had accomplished and would continue to do.
Bezos continued to expand Amazon, which now sells everything from books to clothes to toys and more. Bezos claims his wife loves to say, “If Jeff is unhappy, wait three minutes.” Thanks to Bezos’ positive thinking, Amazon.com has grown into a $5.7 billion company.
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Starting a business is a huge undertaking that
requires so much of your time, resources and
commitment. An average company sometimes
takes up to 8 years before it can break even, in terms of initial cost investment. Statistics shows that most businesses fail within the first year of establishment. commence.
Someone once likened starting a business to planting a Chinese bamboo tree, which when planted will not sprout out for the first 4 years, even with daily watering and nurturing, but at the 5th year will grow up to 90 feet tall.
Engage In Side Hustle!
You should operate your business as a side hustle, until it can generate your monthly income, or at least something close to it. Instead of taking a second or third job, you should dedicate time to developing the concept or idea of your business properly. If you need to go to school or get trained, use this time to do it.
When you carry on your side hustle to a point where you feel you now have a good grasp of the business idea, or you are generating substantial income, or at least have all the necessary tools needed for successful business, and when you know you can no longer handle the pressure of the two jobs, you can then let go of your salary job, to focus fully on your business endeavors.
For example, I operated my business as a side hustle between 2010 to March 2014, before I actually decided to pursue it full time.
I used this time of working full time to understand the business, prepare myself and also be able to pay my bills in the interim. I sensed it strongly in my spirit when it was time to move on to doing my business full time. After discussing the decision with my wife, we both agreed to do it and my life has never been the same again.
God Inspired Business Ideas Come in Our Sizes
I know that God will not desire you to start a business that he has not already graced you with the gifting and the ability to do so. Why would God give you desire and love for some things without giving you the platforms and opportunities to fulfill them?
God has given all of us gifts, which are things we are very good at. These gifts should have manifested themselves over the course of your life. It should be something that just comes easy to
you, something that you enjoy doing.
“He has filled them with skill to do all kinds of work as engravers, designers, embroiderers in blue, purple and scarlet yarn and fine linen, and weavers—all of them skilled workers and designers”.
- Exodus 35:35 NIV
Jedi psychological marketing tactics to create scarcity and a frenzy of buyers for your product
So the next important question now is how do you
receive a business idea from God? Or how do you
know for certain that this consuming nagging and
persistent idea is God given or worth pursuing? Or how do you know the heart of God concerning the plans? Well, Proverbs 20:5 says, “Counsel in the heart of man is like deep water; but a man of understanding will draw it out.
Based on the understanding of this verse, we can safely conclude that for us to actually download business ideas and innovations from God, we need a vibrant growing and continuous relationship with Him by seeking His presence and meditating on His words. We cannot afford to stay too far from the Holy Spirit, who is our ever dependable ally.
The 3 Step Idea Progression Equation will take you through the process by which your passion is transformed into a business.
The first step of the Idea Progression Equation is wisdom, second understanding, and the third is knowledge.
If you desire to start a business and are yet to hear or receive a specific idea, your first step is to find a profitable business idea. According to Marlee Ward of Radical Entrepreneurship, there are two ways to do that:
1. Pick an idea from an existing or proven business
2. Find a need in the marketplace and fill it.
Making money in business boils down to one thing: Providing a service or product people are willing to pay for. Your job is to find out what that thing might be. And it becomes easier, if you are focusing on your strength areas, because it’s never easy building a business you have no skill or interest in.
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Why is scarcity good?
If there’s something you really want, and you think it’s in rapidly diminishing supply, you’ll do anything to get it RIGHT NOW! It’s what psychologist Daniel Kahneman calls “loss aversion.” His theories are quite complex, but the root of them is that people are far more strongly motivated to act to avoid a loss than to gain something. Someone who misses out on an exclusive ticket loses more satisfaction than someone who gains satisfaction from a $100 windfall.
A note of caution: This scarcity stuff is really powerful, and it’s extremely important that you use it for noble and worthwhile causes. Nothing stinks more than a fake scarcity campaign where people say something like “There’s only ten available” when there’s really an unlimited quantity available. People know when you’re faking it, so don’t do it!
"“Quaker Mill was struggling; I brought my business problems to the Lord, something that was very unusual at
that time in Christianity. An idea came to me that was to change breakfast tables forever. Up to that point, oats were presented for sale in big barrels or boxes, set on the floors of grocery store. I envisioned Quaker oats on grocery store shelves in individual, sanitary, cardboard containers. The idea worked. Demand soared.”
Henry Parsons Crowell – Founder Quaker Oats
Having received clarity of the idea through spiritual process described above, it is time
to make it applicable and see the viability and
practicability of the idea. Here are six steps for doing that:
At the free book resources page, there's a link so you can download the sequence and flow chart of the campaign. There was a lot of complexity, and it's easier to understand when you can see it all zoomed up.
Here's some examples of how much copy we wrote for a recent national speaking tour campaign:
Total: Over 7,900 words
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#1 Best-selling author of How to Start Your Own Business While Employed, Gbenga Omotayo is an events producer, professional speaker, workshop facilitator and small business marketing coach based in Brooklyn New York.
Gbenga is passionate about helping people develop their God-Inspired ideas into profitable ventures. Gbenga helps people, ministries and businesses reach their highest personal and business potential by discovering and developing their God-inspired ideas.
His work has helped transformed countless ministries and small businesses in their approach to integrated marketing communications. Outside of work, Gbenga is the youth director at Abundant Life Christian Center and happilly married with four great kids!